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WEBSITE UNDER CONSTRUCTION
Please come back on September 22 to read and comment on the draft plan.
Establish Oro Valley as a tourist destination.
Goal.
The desired result or the envisioned future, answering the question “What do we strive for?”
Policy.
The direction or path, answering the question “How are we achieving our goals?”
Action.
The specific and measurable steps, answering the question “What steps do we need to take to achieve our goals?”
Each action includes a timeframe for completion and assigns a responsible department within the Town of Oro Valley to lead its implementation. This information is meant to be somewhat flexible, as priorities for each action may shift based on new guidance and resources. More information about the anticipated timeframe is provided at the bottom of this page.
The following is a list of policies and actions that support the goal and long-term vision for the community.
Policy W.1. Promote the Town as a destination for unique and high-quality experiences that drive tourism, support local businesses, and expand job opportunities.
The following actions will be implemented on an ongoing basis:
Department Lead
Key Collaborators
201
Continue to work with local resorts and leisure travel groups to identify needs and opportunities to increase tourism.
Community and Economic Development (CED)
202
Create a robust marketing strategy to position Oro Valley as a regional destination for:
Shopping, entertainment, and dining
Arts and culture.
Wellness and relaxation.
Hiking, biking, and other outdoor recreational activities.
CED
203
Promote Oro Valley as a safe destination for visitors to enjoy regional attractions.
CED
204
Continue to update and enhance the Town’s destination marketing online presence through websites, social media, and apps.
CED
205
Promote events and programs that attract visitors and support local businesses.
CED
Town Manager’s Office
The following actions are anticipated to be completed in 1-2 years:
Department Lead
Key Collaborators
206
Inform local businesses about major tourist events to help leverage the influx of potential customers through various communication and online tools.
CED
207
Target specific cold-weather markets to increase winter visitations.
CED
The following actions are anticipated for completion in 3-6 years:
Department Lead
Key Collaborators
208
Develop strategies to increase opportunities for sports tourism and community events by:
Partnering with local schools or school districts for shared use of facilities.
Planning for sports tournaments, festivals, or fairs
Considering cost-effective investments in parks, recreation, paths, and trails that increase tourism and regional use.
CED
Parks and Recreation, Town Manager’s Office
Anticipated Timeframes for Completion:
Ongoing. Actions that are continually maintained.
Annual. Actions that are implemented on a yearly basis.
Short (1-2 years). Actions that have been started or require minimal resources.
Medium (3-6 years). Actions that require additional resources or time to complete.
Long (7-10 years). Actions that require additional guidance, time, and resources to complete.
WEBSITE UNDER CONSTRUCTION
Please come back on September 22 to read and comment on the draft plan.
Establish Oro Valley as a tourist destination.
Goal.
The desired result or the envisioned future, answering the question “What do we strive for?”
Policy.
The direction or path, answering the question “How are we achieving our goals?”
Action.
The specific and measurable steps, answering the question “What steps do we need to take to achieve our goals?”
Each action includes a timeframe for completion and assigns a responsible department within the Town of Oro Valley to lead its implementation. This information is meant to be somewhat flexible, as priorities for each action may shift based on new guidance and resources. More information about the anticipated timeframe is provided at the bottom of this page.
The following is a list of policies and actions that support the goal and long-term vision for the community.
Policy W.1. Promote the Town as a destination for unique and high-quality experiences that drive tourism, support local businesses, and expand job opportunities.
The following actions will be implemented on an ongoing basis:
Department Lead
Key Collaborators
201
Continue to work with local resorts and leisure travel groups to identify needs and opportunities to increase tourism.
Community and Economic Development (CED)
202
Create a robust marketing strategy to position Oro Valley as a regional destination for:
Shopping, entertainment, and dining
Arts and culture.
Wellness and relaxation.
Hiking, biking, and other outdoor recreational activities.
CED
203
Promote Oro Valley as a safe destination for visitors to enjoy regional attractions.
CED
204
Continue to update and enhance the Town’s destination marketing online presence through websites, social media, and apps.
CED
205
Promote events and programs that attract visitors and support local businesses.
CED
Town Manager’s Office
The following actions are anticipated to be completed in 1-2 years:
Department Lead
Key Collaborators
206
Inform local businesses about major tourist events to help leverage the influx of potential customers through various communication and online tools.
CED
207
Target specific cold-weather markets to increase winter visitations.
CED
The following actions are anticipated for completion in 3-6 years:
Department Lead
Key Collaborators
208
Develop strategies to increase opportunities for sports tourism and community events by:
Partnering with local schools or school districts for shared use of facilities.
Planning for sports tournaments, festivals, or fairs
Considering cost-effective investments in parks, recreation, paths, and trails that increase tourism and regional use.
CED
Parks and Recreation, Town Manager’s Office
Anticipated Timeframes for Completion:
Ongoing. Actions that are continually maintained.
Annual. Actions that are implemented on a yearly basis.
Short (1-2 years). Actions that have been started or require minimal resources.
Medium (3-6 years). Actions that require additional resources or time to complete.
Long (7-10 years). Actions that require additional guidance, time, and resources to complete.
