Employment, Businesses, and Tourism Introduction

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Please read the information below then provide your comments at the bottom of this page by October 31, 2025.

If you are viewing this website on a mobile device, please use full-screen mode (landscape).


Oro Valley, with its talented and well-educated workforce, attracts and supports a diverse blend of businesses. This dynamic environment fosters job creation and enhances the local economy. Our community is thriving in key sectors such as healthcare, bioscience, and high-tech industries. Additionally, tourism, retail, education, and service industries play a significant role in our economic landscape.

Our priorities that shaped this part of the Plan include:

  • Having options to live, work, and play. Residents emphasized wanting more restaurants, entertainment, and places to gather
  • Attracting and retaining a healthy workforce and diverse industries
  • Supporting entrepreneurs and local or small businesses

The guiding principle provides the foundation for building goals, policies, and action. It represents the desires of our community.

Grow the number of high-quality employment opportunities:

  • Diversify the type of industries and job opportunities
  • Attract employers who offer high-paying jobs
  • Attract and retain workers by promoting quality schools, housing, parks, and things to do
  • Foster entrepreneurship
Foster a broad range of shopping, entertainment, events, and dining options:
  • Fill empty storefronts and redevelop existing buildings
  • Increase customer base to retain and attract new businesses
  • Attract and support more local businesses
  • Increase tourism to support OV’s resorts, hotels, and businesses
  • Expand research and development, bioscience, and emerging tech industries


Click on the images below to see the policies and specific actions the Town will take to achieve each goal.

People working in a lab




Goal V: Employers and Workforce.
Goal W: Business Attraction and Retention.
Foster a robust local economy and job market that provides quality employment, builds on Oro Valley's assets, and encourages responsible growth and investment.
Encourage a wide range of services, entertainment, shopping, and dining options.



Pool at a resort




Goal X: Tourism.

Establish Oro Valley as a tourist destination.



Relationship to Other Goals in the Plan

The topics in this section are interrelated with other aspects of the Plan, in the same way they are connected in our lives. The following table depicts the overlap between this chapter's goals (and associated policies and actions) and other goals.

Please click on the links below to read the related goals, policies, and actions.

Employment, Business, and Tourism Goals:
Related Goals in other Chapters
Goal V: Employment and Workforce


Goal C: Intergenerational Community
Goal S: Water Resource Planning
Goal BB: Housing Variety
Goal DD: Mixed Use
Goal FF: Smart Growth
Goal W: Business Attraction and Retention


Goal C: Intergenerational Community
Goal BB: Housing Variety
Goal DD: Mixed Use
Goal FF: Smart Growth
Goal X: Tourism


Goal G: Arts and Culture
Goal HH: Gathering Spaces

Please read the information below then provide your comments at the bottom of this page by October 31, 2025.

If you are viewing this website on a mobile device, please use full-screen mode (landscape).


Oro Valley, with its talented and well-educated workforce, attracts and supports a diverse blend of businesses. This dynamic environment fosters job creation and enhances the local economy. Our community is thriving in key sectors such as healthcare, bioscience, and high-tech industries. Additionally, tourism, retail, education, and service industries play a significant role in our economic landscape.

Our priorities that shaped this part of the Plan include:

  • Having options to live, work, and play. Residents emphasized wanting more restaurants, entertainment, and places to gather
  • Attracting and retaining a healthy workforce and diverse industries
  • Supporting entrepreneurs and local or small businesses

The guiding principle provides the foundation for building goals, policies, and action. It represents the desires of our community.

Grow the number of high-quality employment opportunities:

  • Diversify the type of industries and job opportunities
  • Attract employers who offer high-paying jobs
  • Attract and retain workers by promoting quality schools, housing, parks, and things to do
  • Foster entrepreneurship
Foster a broad range of shopping, entertainment, events, and dining options:
  • Fill empty storefronts and redevelop existing buildings
  • Increase customer base to retain and attract new businesses
  • Attract and support more local businesses
  • Increase tourism to support OV’s resorts, hotels, and businesses
  • Expand research and development, bioscience, and emerging tech industries


Click on the images below to see the policies and specific actions the Town will take to achieve each goal.

People working in a lab




Goal V: Employers and Workforce.
Goal W: Business Attraction and Retention.
Foster a robust local economy and job market that provides quality employment, builds on Oro Valley's assets, and encourages responsible growth and investment.
Encourage a wide range of services, entertainment, shopping, and dining options.



Pool at a resort




Goal X: Tourism.

Establish Oro Valley as a tourist destination.



Relationship to Other Goals in the Plan

The topics in this section are interrelated with other aspects of the Plan, in the same way they are connected in our lives. The following table depicts the overlap between this chapter's goals (and associated policies and actions) and other goals.

Please click on the links below to read the related goals, policies, and actions.

Employment, Business, and Tourism Goals:
Related Goals in other Chapters
Goal V: Employment and Workforce


Goal C: Intergenerational Community
Goal S: Water Resource Planning
Goal BB: Housing Variety
Goal DD: Mixed Use
Goal FF: Smart Growth
Goal W: Business Attraction and Retention


Goal C: Intergenerational Community
Goal BB: Housing Variety
Goal DD: Mixed Use
Goal FF: Smart Growth
Goal X: Tourism


Goal G: Arts and Culture
Goal HH: Gathering Spaces

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Page last updated: 14 Oct 2025, 12:59 AM